Elon Musk Responds Defiantly to Apple and Disney with $75 Million Ad Boycott


Billionaire Elon Musk’s X, formerly known as Twitter, has defiantly responded to major advertisers, including Apple and Disney, who initiated a widespread ad boycott potentially resulting in a staggering $75 million revenue loss for the company. This controversy arose after Musk asserted the credibility of a controversial anti-Semitic conspiracy theory, prompting influential brands such as Disney, IBM, and Apple to suspend their advertising activities on the platform.

Speaking at The New York Times Dealbook summit, Musk addressed the situation with a bold message to the withdrawing advertisers. He expressed disdain for attempts to influence him through ad spending, declaring, “If someone is going to blackmail me with advertising, blackmail me with money, go f**k yourself.” Musk specifically called out Disney CEO Bob Iger, a pioneer in boycotting X, with a dismissive wave.

In a candid interview with The New York Times’ Andrew Ross Sorkin, Musk displayed a mix of invective and defiance in response to questions about the advertising turmoil and his role in it. He challenged marketers who disagreed with him to cease advertising on X, stating, “Let the chips fall where they may.”

The X CEO, Linda Yaccarino, present in the audience, found herself navigating the aftermath of Musk’s disruptive approach. Musk predicted dire consequences for the platform due to the ongoing advertising boycott, asserting that it would ultimately lead to the company’s demise. Despite Musk’s provocative stance, Yaccarino, with her extensive advertising experience, appears tasked with the challenging responsibility of rebuilding relationships with withdrawn advertisers and salvaging X from the repercussions of the controversy.


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